Ourea Events’ Annual One Percent For The Planet Donation goes to Fix The Fells
Each year Ourea Events™ donates 1% of its total sales to grassroots environmental organisations at the forefront of the protection of the mountain environment. Ourea Events’ managing director, Shane Ohly, explains his reasons for the company's association with 1% For The Planet.
“As an event organiser I recognise that the mountains, which we all love to run in are beautiful, wild yet fragile environments and I am sure that all mountain & fell runners want to minimise their impact. As a business we already take steps to minimise the effect our events have on the environment and improve their sustainability. However, it is inevitable that each event will have some impact on the local environment, even if it is negligible relative to the impact of members of public, agriculture and industry. Therefore we donate 1% of our total revenue to organisations at the forefront of protecting and preserving the mountains”
Photo from the Rab Mountain Marathon™, Derwent Fells, The Lake District
1% For The Planet inspires members of the business community to contribute 1% of sales to environmental groups around the world. Quoting the 1% For The Planet website, Shane Ohly said, “It’s about businesses recognising that industry and ecology are inherently connected. It’s about realising the positive effects of connecting businesses, consumers and nonprofits through philanthropy. And it’s about understanding that the true cost of doing business can be mitigated by a simple pledge to the planet.”
Liz Guest, Fundraising Coordinator North Region for the National Trust, which coordinates the Fix the Fells program said, “It is fantastic to have support from event providers like Ourea, willing to give something back into caring for the landscape - and helping to raise awareness of Fix the Fells and the vital importance of maintaining upland paths to their customers too.”
If you would like to get involved with Fix the Fells please visit their volunteering pages.
Ourea Ltd, trading as Ourea Events owns the Dragon’s Back Race™, Great Lakeland 3Day™, Glen Coe Skyline™, Marmot Dark Mountains™, Cape Wrath Ultra™, Rab Mountain Marathon™, Marmot24™. The business joined 1% For The Planet in 2012.