Job opportunity - Digital Marketing Executive
WE ARE RECRUITING A DIGITAL MARKETING EXECUTIVE TO JOIN OUR TEAM ON A FULL-TIME AND PERMANENT BASIS WITH A VIEW TO THE SUCCESSFUL CANDIDATE STARTING WITH US IN SPRING 2025.
EQUAL OPPORTUNITIES
Staff selection is competitive. We are committed to promoting diversity and the principle of equal employment opportunities for all our employees and encourage candidates to apply regardless of religion or belief, ethnic or social background, gender, gender identity, disability, and all other protected characteristics.
ABOUT OUREA EVENTS
We’re the small (12-person) permanent staff who organise the UK’s most challenging off-road running events, including the Dragon’s Back Race®, Cape Wrath Ultra®, Salomon Skyline Scotland®, SCARPA Great Lakeland 3Day®, Salomon Buttermere Skyline™, Northern Traverse®, adidas TERREX Kendal Trail Run and THE NORTH FACE Kendal Skyline Ultra™. We work year-round, primarily from a rural office near Kendal, and our passion is the outdoors.
Help us deliver world-class event ©No Limits Photography
JOB DETAILS
Location: Kendal, Cumbria
Position type: Full-time 40hrs/week
Anticipated start date: Spring 2025
Applications are open until: 31st March 2025
Salary: £26,250 - £29,500 FTE (depending on experience)
JOB DESCRIPTION
We are looking for a highly motivated individual to join our current marketing team, working across our portfolio of world-class events. The successful candidate will already be a marketing professional and is likely to have an intuitive understanding of our events because they are almost certainly a runner or outdoor enthusiast themselves. The Digital Marketing Executive will be instrumental in amplifying Ourea Events’ brand voice, ensuring our events gain the visibility they deserve. This role combines social media strategy, content creation, digital advertising, and email marketing to enhance engagement and drive registrations.
This role is based in our Kendal office, with occasional, ad hoc working from home possible. This role will also require a commitment from the candidate to attend a number of our events in person. Additional and adjusted responsibilities to those listed should be expected in keeping with an ever-evolving small business. The successful candidate would also be entitled to the company pension scheme, TOIL payments for any days worked on events, and the company bonus scheme. There is a generous annual leave allowance.
ROLES AND RESPONSIBILITIES
Office Role
Our Digital Marketing Executive day-to-day role includes:
Develop and execute social media strategies to increase brand visibility and engagement
Plan, create, and schedule engaging content across digital platforms (Instagram, Facebook, LinkedIn, etc.)
Capture and edit high-quality content (photo & video) for use across digital channels
Manage and optimise digital advertising campaigns (Facebook Ads, Instagram Ads, Google Ads, etc.)
Utilise Canva and other tools to design visually engaging marketing materials
Support with copywriting and creation of our email marketing campaigns, including automation and database management
Monitor and report on social media performance metrics, providing insights and recommendations
Collaborate with our event sponsors and partner brands to maximise digital exposure
Collaborate with the Operations Team to ensure that our digital marketing aligns with the vision of the event, sponsor expectations, and participant engagement.
Event Delivery Role
The event delivery role will vary depending on the specifics of each event. The Marketing team representative is responsible for the marketing and communications objectives during the event. This role includes:
Assisting with the management of media personnel at each event such as photographers, filmmakers and third-party media organisation
Coordination of the event communications including social media updates, films and blogs
Coordinating with our sponsors and partner brands to ensure that communications, activations, and other activities supporting our obligations to sponsors are met
Ensuring that event and sponsor branding (uniforms, banners, scrim, flags, etc.) is displayed correctly
Championing the participant experience at each event through close collaboration with the Operations Team and a focus on key moments such as finisher photos, prize ceremonies etc.
Conducting market research to understand our participants’ event experience.
CANDIDATE REQUIREMENTS
Mandatory
Minimum of 1-2 years of marketing experience.
Active engagement with the outdoors through sports such as running, hiking, climbing etc.
Fluent in written and spoken English.
Full UK Driving Licence and willingness to drive various event vehicles.
Comfortable working outdoors in all weather and camping at events.
Desirable
We recognise that no one candidate is likely to have all the desirable experience outlined below, and therefore we’ll take an open-minded view about the skills and experience of all candidates and how they relate to this role.
A higher education qualification in marketing.
Experience in digital advertising on Facebook, Instagram and YouTube.
Proficiency with Microsoft 365 (Outlook, Word, Excel, PowerPoint, OneNote, Teams).
Proficiency with Apple computers and operating systems.
Proficiency with Mailchimp email marketing platform.
Proficiency with Squarespace website content management system.
Proficiency with Canva and other design tools such as Adobe.
Proficiency with META Business Suite.
Language skills.
CANDIDATE APPLICATIONS
Questions. Informal questions are also welcome via the email address below.
Applications. Applications are accepted by email with a covering letter showing your suitability for the role and how you meet the job description, and a CV to [email protected].
Interviews. Interviews will be held in person at our Kendal office early April, likely after our Northern Traverse event! An outline of the interview questions will be sent out in advance, along with a short task to prepare.
Start Date. We would like the successful candidate to start as soon as possible, ideally in late April/early May 2025, though this is negotiable.